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About

Hyperlite

Hyperlite is an experimental New York–based beer brand whose first release is a crisp, low-ABV pilsner called P01. I worked with Hyperlite from 2021–2022 to develop packaging and a visual identity that includes logos, custom typography, color, and more.

Project Details

  • Client
    • Hyperlite
    • LIC Beer Project
  • Location
    • New York
    • USA
  • Industry
    • Brewing
    • Food & Beverage
  • Project Term
    • 2021–2022
Deliverables
Credits
Hyperlite logotype in white on a gradient background

Visual Identity System

The identity is built around a clean, grid-based structure inspired by the utilitarian markings of racing sailboats. Two primary logos, a modular number system, abstract sailing illustrations, monospaced typography, and a soft nautical-inspired palette form the foundation of the identity.

  • Two Hyperlite grid logos
  • Closeup of a Hyperlite beer can label in shallow ocean water on sand
Typography example showing 4 beer types saison helles kolsch porter

Brand Typography

The identity uses three typefaces: Monotalic for logos and headlines, Museo Sans for body copy, and Proxima Nova Condensed for legal details. Monotalic’s monospaced, geometric letterforms are spaced evenly and set in uppercase, creating a structured, technical tone that reinforces the grid-based layout and pairs well with the custom numeral system.

  • Text specimen in white on light blue
  • Hyperlite logotype in white on a gradient background
Hyperlite beer cans showing the label designs while sitting on a sandy beach
An H8 typography example showing all numerical characters in a grid pattern

H8 Custom Number Set

The H8 system was created exclusively for the brand, as an interpretation of the modular “digital 8” format often found on racing sails, where each number is built from a shared foundation. This utilitarian approach allows digits 0–9 to be formed using the same underlying pattern from the number 8.

  • The characters H8 in white and pink on blue background
  • An example of the H8 typography showing consecutive numbers in a 2 column 5 row pattern in white on light blue
  • An example of the H8 typography showing 8.0% in white on a bluebackground
  • An example of the H8 typography showing 2002 in a grid pattern
  • Hyperlite box packaging being lifted by a male
  • Hyperlite event poster
Hyperlite color palette example

Color Palette

Inspired by sea, sail, and sky, the color system uses a range of soft nautical tones that reinforce the beer’s light, easy-drinking character. The palette is balanced and versatile, applied across cans, posters, and digital assets without overpowering the identity.

Closeup view of a Hyperlite beer can on a beach

Built to Expand

While developed for a single release, the Hyperlite system was designed with scalability in mind. Its structured layout, custom alphanumerics, and modular palette offer a flexible foundation for future beers while staying grounded in a unified visual language.