Between by Status by Ryan Paonessa Design
Discern by Ryan Paonessa Design
Measure by Ryan Paonessa Design
Blaqd by Ryan Paonessa Design
Select Work
ryan-paonessa-design_logo-gallery_Wordmark_Discern
ryan-paonessa-design_logo-gallery_Brandmark_R&Co-B
ryan-paonessa-design_logo-gallery_Wordmark_Status
ryan-paonessa-design_logo-gallery_Brandmark_Voiceloom
Logo Gallery
About

Corner Booth

Corner Booth Hospitality is a premier consulting agency specializing in the Food & Beverage Industry. CBH works with some of the world’s top hotel, restaurant, and development companies on concept development, brand building, operational planning, and more.⁣ I worked with CBH in 2024–2025 on the brand’s visual identity and the design and development of a custom website.

Project Details

  • Client
    • Corner Booth Hospitality
    • Aria Dorsey
  • Industry
    • Hospitality
    • Consulting
  • Location
    • Nashville
    • USA
  • Completed
    • 2025
Deliverables
Tools
Credits
Corner Booth Hospitality logos on coasters

Visual Identity

The visual identity for Corner Booth Hospitality includes a modular logo system, color palette, typography, patterns, and illustration. Each element was created to give the brand a clear and consistent visual language that could be applied across print and digital formats.

  • Corner Booth Hospitality brandmark
  • Corner Booth Hospitality stacked wordmark logo in light on dark
Corner Booth Hospitality logo treatment on a building's exterior signage

The Logos

The logo system centers on a simple, geometric letter C, inspired by a restaurant’s corner booth, as well as several logotypes. Supporting lockups combine the mark with different arrangements of the logotype, giving the brand flexibility across a range of uses while keeping things visually consistent.

  • Corner Booth Hospitality lockup combination logo
  • Corner Booth Hospitality leader logotype
  • Corner Booth Hospitality C Mark in navy blue gradient on a cream background
  • Corner Booth Hospitality brandmarks in corner arrangement
A branded Corner Booth Hospitality book on an espresso tray

Identity in Pattern

Built from the core logomark, a set of modular motifs expand the visual identity. When interwoven into patterns, they elevate the brand experience and add a touch of artistic expression.

  • A pattern motif created from the Corner Booth Hospitality brandmark
  • A pattern motif created from the Corner Booth Hospitality brandmark
"
"From the very beginning, Ryan’s talent, creativity, and attention to detail were clear. He brought a unique vision to the project that made the brand feel truly authentic and visually compelling. Ryan’s drive for perfection and commitment to quality matched my own, which made him an ideal creative partner."
Portrait of Aria Dorsey drinking wine in Folk Nashville
Aria DorseyFounder, Corner Booth Hospitality
Various brand color swatches that make up the Corner Booth visual identity

Brand Color & Typography

The color palette includes two primary colors, a set of supporting tones, and an accent. The type system pairs a sans-serif (also used in the logos) with a serif for body copy and supporting text. The combination offers clarity, contrast, and enough range for different formats.

A sample of the Corner Booth Hospitality visual identity elements used on 3 post cards offset and stacked on a dark blue background.
Corner Booth Hospitality illustrations by Molly Bloom on a branded tote bag

Brand Illustrations

A dozen or so illustrations were created by Molly Bloom to adorn the website and brand collateral. The illustrations are both clever and fun, which helps the brand feel more approachable and adds a playful contrast to the otherwise business-focused content.

The Website

The website for Corner Booth Hospitality was designed in Figma and developed as a fully custom WordPress theme. The layout is responsive across screen sizes and based on a flexible grid system that supports clean, structured content. The design carries over all core elements of the visual identity including logos, type, color, and illustration—and uses them consistently throughout the site.

The homepage introduces the brand and directs users to key interior pages, including detailed case studies, individual service pages, and team profiles. All of the site’s content exists within custom modular blocks that gives editors full control—allowing them to add, remove, and rearrange content as needed.

Three website screens of a Corner Booth Hospitality website's project page at mobile size.
Website screen showing the Corner Booth Hospitality header and hero above the fold.
Various modules and screens from the Corner Booth Hospitality website.
Three website screens of a Corner Booth Hospitality website's homepage at mobile size.
Corner Booth Hospitality website design on the screen of an iPhone sitting on a table spread