Between
Between is a line of true wireless earbuds and part of the next generation of high-quality audio products from Status Audio. As part of my ongoing work with the brand, I collaborated with Status to extend their visual identity to support the new line—designing a logo system, updating brand color usage, and creating supporting packaging and digital assets for multiple product launches.
Summary
Between is a sub-brand of Status Audio, created to introduce the company’s entry into the true wireless earbuds category. Building on an ongoing design partnership with Status that began in 2015, I worked closely with the team to define the visual identity, packaging system, and web presence for the Between line—ensuring continuity with the parent brand while creating space for distinction.
The first product, Between Pro, launched in 2020. It marked a significant shift in the company’s product offering and required a visual system that reflected its technological step forward. After exploring different relationships between the existing Status logo and the new line, we landed on a standalone wordmark for Between—one that shared visual DNA with the Status identity but could function independently across packaging, UI, and marketing. The Between logotype was designed using the same soundwave-inspired geometry as the Status mark. A key visual feature is the centered W, which mimics the shape of a waveform and subtly references the name by linking left and right—like earbuds in use.
To complement the new wordmark, I reorganized the existing Status color palette—bringing neutral tones to the foreground while reserving the original blues for accent. This allowed for a differentiated look without diverging from the brand’s established sensibility. When the second product, Between 3ANC, launched in 2022, I extended the identity with a new logo variant featuring a boxed-in red “3ANC” lock-up. This addition helped visually separate the two products while introducing a bold new tone to the color system.
Packaging followed a modular structure based on the system developed for Status products. While much of the form factor remained consistent, graphics and layouts were adapted to fit the unique proportions and brand language of the Between line. Internal and external assets were designed to reflect the new sub-brand while maintaining the same level of production clarity.
Web updates were made in parallel with product development. New banners, layouts, and conversion-focused content blocks were integrated into the Status Shopify theme—enabling a seamless browsing experience while highlighting the differences and advancements in the Between line.
The Between identity was designed to grow within the Status ecosystem, providing a clear visual signal for the brand’s evolution into wireless audio. While the product line will remain focused on the existing models, the design system continues to function as a self-contained extension of the Status Audio brand.
See the Status case study for additional info and images.
Project Details
- ClientStatus Audio James Bertuzzi
- LocationBrooklyn, NY USA
- IndustryDNVB Headphones & Audio
- Project Term2020–2025
- Websitestatus.co
- Related WorkStatus Audio
Deliverables
- Brand IdentityBrand ColorBrand TypographyLayout & PrintLogo DesignPackaging
- DirectionArt Direction
- Web & DigitalFront-End DevelopmentShopifyWebsite Design
Credits
- Industrial DesignFriends of
- PhotographyDryden Nagtalon Lasse Jensen Kilian Son Aggie Nichols
The Logos & Identity
Between needed a distinct identity that could stand on its own while remaining connected to the Status Audio brand. The result is a custom wordmark and graphic system that shares core characteristics with the original Status identity—drawing from the same soundwave-inspired geometry—but with structural and tonal differences that reflect the new product line’s unique role.
Logo Anatomy
The Between wordmark was drawn using the same soundwave logic as the Status logo. The centered W echoes the shape of a waveform and creates a visual connection between left and right—symbolizing the name itself. The result is a standalone mark that feels both new and familiar.
Brand Color
Between’s palette reorganizes the Status color system—elevating neutrals like charcoal and gray while introducing bold red and soft hints of the original blues. This shift in emphasis helped signal the new line’s character while maintaining visual continuity.
The Website
Updates to the Status Audio website supported the Between product launches with new homepage banners, product page layouts, and improved purchasing flows. The fully custom Shopify theme adapts easily to new releases, allowing the Between line to be showcased without disrupting the existing brand architecture.
Learn more about the Status site in the Status case study.
The Between identity was designed to feel like a natural extension of the Status Audio brand—visually aligned, but distinct enough to mark a new chapter in product evolution. Through subtle shifts in type, color, and layout, the system helped define a sub-brand that supported the launch of Status’ most advanced products to date.
